The Challenge
A leading materials and product testing company serving aerospace, automotive, energy, and electronics sectors was managing thousands of tests and certifications monthly — but their customer-facing experience wasn’t keeping pace.
Slow Support — Enterprise clients experienced delays of hours or days awaiting responses about testing capabilities, certifications, and timelines. For clients operating on tight manufacturing schedules, this friction eroded trust.
Lost Leads — Prospects dropped off before sales could respond to technical inquiries. Manual lead routing was inconsistent, and the gap between inquiry and response was long enough to send buyers elsewhere.
Inaccessible Historical Data — Years of test cases and certifications lived in unstructured formats across multiple systems. Retrieving relevant precedents for a new client inquiry required significant manual effort from engineers.
The Solution
Superteams assembled a fractional AI pod — engineers, architects, and MLOps specialists — and deployed a domain-trained AI chatbot in two phases.
Phase 1 (30 days): Built conversational workflows grounded in the company’s specific capabilities and certifications. Structured a knowledge base from historical test data. Integrated CRM capabilities for real-time lead routing so qualified inquiries reached sales without delay.
Phase 2: Expanded the knowledge base to include thousands of historical test cases. Deployed the system securely on the client’s private cloud to meet data residency requirements.
The chatbot could instantly confirm capabilities for technical queries — for example, confirming ASTM D3479 fatigue testing availability, sharing turnaround timelines, providing sample report formats, and routing qualified enterprise leads directly to account managers.
Results
Within six months, the impact was measurable across both retention and new business metrics.
Engineers were freed from repetitive capability queries to focus on high-value R&D work — 65% of all incoming queries were resolved autonomously. Response times dropped 70%.
Post-success, the client expanded AI adoption further: automated quote generation, predictive material analytics, and an AI-powered R&D knowledge assistant. Superteams.ai continued as their embedded AI innovation team.